Brandon Ubiera wasn’t planning on running a timeshare exit company. He definitely wasn’t planning on becoming the moral compass of one. But that’s exactly what happened when his father stepped away from Alpha Timeshare Consultants and left Brandon in charge.
“I didn’t get groomed for this. One day I was shadowing, the next I was the boss,” he says.
He was young, inexperienced, and staring down an industry with a reputation for broken promises. So he did what most new CEOs don’t do. He slowed everything down.
“I didn’t want to fake it,” he says. “I had to learn how to lead without pretending I had all the answers.”
Today, Ubiera is still running the Florida-based firm his father started decades ago. It is not flashy. No investors, online courses, or Instagram ads. Just a track record of quietly helping thousands of families get out of toxic contracts without lawsuits, loopholes, or misleading claims.
“I’m not trying to scale to the moon,” he says. “I’m trying to build something I can be proud of.”
Now, as the timeshare exit industry gets louder and more crowded, Ubiera is sticking to what has worked. Flat-fee pricing, zero-pressure consultations, and one simple rule. Tell people the truth, even when they do not want to hear it.
From Sunday School to the Sales Floor
Ubiera grew up in the Bronx, in a Dominican-American family where faith, family, and hard work were non-negotiable. He still attends Faith Assembly Church twice a week and talks about God the way some CEOs talk about hustle culture.
“My business decisions go through the same filter as my life ones.”
He never set out to work in timeshare cancellation. But years ago, friends started asking for help with their contracts. At first, he said no. Too much liability. Too many bad actors. But he kept hearing the same story. “We signed something we didn’t understand, and now we can’t get out.”
So he stepped in. Quietly at first. Then officially. And Alpha Timeshare Consultants was reborn with a new voice and vision.
The Anti-Guru
Ubiera doesn’t do speaking tours. He is not on TikTok. You will not find Instagram reels with him throwing contracts in the air.
“I’m not trying to be a personality,” he says. “I’m trying to get people free.”
Alpha offers free consultations, flat-fee pricing, and direct access to attorneys instead of sales reps. It is designed to be boring in the best possible way.
“There’s no excitement in freedom,” he laughs. “It just feels peaceful.”
He says the company has stayed private by design. “I’ve had people ask to buy us out. I’ve had people offer insane valuations. But then they start asking how we can scale faster, automate more, outsource legal reviews. That’s when I walk out of the room.”
A Business Built on Saying “No”
Ubiera is proud of the fact that he turns people away. A lot of them.
“If we can’t help, I’ll tell you straight. I’d rather send you to a competitor than waste your time or money.”
He estimates that about 30 percent of consultations end with a polite no.
“Most people don’t want to hear that. They want you to say, ‘We guarantee everything.’ I won’t do that. It’s unethical.”
On Reputation and What He Will Never Compromise
Over the years, Alpha Timeshare Consultants has quietly built a name in Florida and beyond for being the firm that avoids court appearances and TV exposés.
“There are companies out there making eight figures a year while stacking lawsuits,” Ubiera says. “That’s not success. That’s a time bomb.”
Asked why he hasn’t gone bigger, he shrugs.
“I’ve got enough. The business pays well. I live comfortably, no personal jet, and a name my grandkids won’t be ashamed of.”
Faith, Not Flash
When he’s not working, Ubiera is in his community. Cleaning parks, supporting after-school programs, handing out food. He doesn’t post about it. He doesn’t need the credit.
“It’s just who I am. You help when you can.”
That simplicity drives everything he does.
“I could double revenue tomorrow by running ads saying we’re the fastest or cheapest,” he says. “But then I’d have to answer for it when the results didn’t match.”
On What’s Broken and What Still Works
Ubiera is realistic about the industry’s problems.
“This space is messy. No one regulates it properly. A lot of these guys just rebrand every two years after the lawsuits pile up.”
But he still believes in the core mission.
“People should be able to leave something that no longer serves them. That’s not controversial. That’s common sense.”
He says the future of the industry depends on honesty and on more operators deciding to play the long game.
“Want to succeed in this space?” he says. “Do less. Say less. Deliver more.”
What’s Next?
Ubiera isn’t planning to sell. He isn’t seeking investors. But he is mentoring a few younger entrepreneurs quietly, of course.
“I tell them this isn’t a tech startup. You’re not flipping a product. You’re handling someone’s retirement, their peace of mind. Respect that.”
He’s also started planning for what happens after he steps away. No timeline. No exit strategy. Just a slow handoff.
“I’m not in a rush. I like this work. I believe in it.”
Final Word
Brandon Ubiera didn’t chase this title. He inherited it and then had to earn it. In an industry flooded with noise, gimmicks, and lawsuits, he has built something rare. A business that actually delivers. Quietly. Consistently. Without shortcuts.
He’s not trying to disrupt anything, not pitching a course, or raising capital. He is helping people, one call, one contract, one life at a time.
To learn more about Brandon Ubiera, visit his LinkedIn profile. For additional stories about leadership and entrepreneurship, explore Business Insiders’ coverage on finance, law, and marketing.
